It is great to have a retail sales strategy that stresses the need to engage every shopper to get every sale, but the devil is in the details. How are you going to make sure every retail associate understands your unified selling process? How do you get them to adopt it as their own, and what is necessary to make retail sales training a success?
Online training holds the potential to give you all of that as well as higher conversions and higher units per transaction. This post will serve as a primer, an in-depth look at all that goes into making a online retail sales training program successful.
Read time: 23 minutes
"People are voting with their feet. They don’t want what Subway has to offer," said Bob Phibbs, CEO of the New York-based consultancy The Retail Doctor. "They’ve been closing stores for a long time. They’re hoping to make this up internationally."
"This whole idea that there is this retail apocalypse that is inevitable and that the malls are dead? Clearly that's wrong because that's where Macy's is," said Bob Phibbs, CEO of the Retail Doctor, a consulting firm, in an interview after the results came out.
Bob Phibbs, CEO of New York-based consultancy the Retail Doctor, told FOX Business the move to beef up staff earlier is a “sea change” in the way department stores are looking at employees now.
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Just like in-person training, online retail sales training is a proven system that covers how to engage a stranger, how to build rapport so you gain their trust, how to show the product benefits, overcome objections, and sell value over price. The difference is in the delivery method.
Training that is delivered online scales easily for larger retailers and gives smaller retailers the resources to train each of their associates in a bite-sized manner. It’s important to note that one is not better than the other.
In fact, there has to be an element of in-person training if you want to truly move the needle of sales in your store.
Why? Because while online retail sales training has done 90% of the work – what to teach, how to make it engaging - and how to certify a learner - the last 10% has to be in-person by someone inspecting what is expected; just like in-person training.
No training will work unless you monitor and coach the learners – especially at the beginning.
Just like in-person training, online retail sales training is a proven system that covers how to engage a stranger, how to build rapport so you gain their trust, how to show the product benefits, overcome objections, and sell value over price. The difference is in the delivery method.
Training that is delivered online scales easily for larger retailers and gives smaller retailers the resources to train each of their associates in a bite-sized manner. It’s important to note that one is not better than the other.
In fact, there has to be an element of in-person training if you want to truly move the needle of sales in your store.
Why? Because while online retail sales training has done 90% of the work – what to teach, how to make it engaging - and how to certify a learner - the last 10% has to be in-person by someone inspecting what is expected; just like in-person training.
No training will work unless you monitor and coach the learners – especially at the beginning.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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